Second Skin, Seoul Fashion Road 2025

Music and Sound Design by Xeul

Client: SHOWMAKERS

‘Seoul Fashion Road’ is a public design initiative that transforms everyday urban spaces of Seoul into stages for fashion. In 2025, a 150-meter unopened transfer passage of Sindang Station was selected as the main stage, where SHOWMAKERS planned and directed , an immersive exhibition merging AI, fashion, and media art.

The exhibition interweaves the legacy of Dongdaemun Market, the spatial context of Sindang, the creativity of emerging designers, and the possibilities of AI technology, capturing the precise moment when fashion expands into an experience of light and the body.Under the slogan “CODE AS A STYLE, LIGHT AS A GARMENT,” it reinterprets fashion as a second skin through an audio-visual journey of immersion.

The climax unfolds through an audio-visual performance directed by SHOWMAKERS. AI-generated imagery, ambient sounds from Dongdaemun, the vibrations of the Sindang subway, and rhythmic techno beats converge to animate the entire space as a living organism. Light breathes; sound pulsates like a heartbeat. Space becomes a garment, and the audience becomes wearers of their own second skin of light.

moves beyond the notion of a visual exhibition, proposing a new form of fashion in the AI era, where clothing evolves into light, space, and sound. Fashion is no longer defined by form, but by sensation, a living body of perception and experience.

Creative Director: Dojin Choi

Project Manager: Jeeyeon Ha

Spatial Designer: Ieul Park / Hyunjin Oh

Graphic Designer: Sujeong Kim

Construction Manager: Jiwon Kim

Lightning Designer: Ark Project